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網(wǎng)站內(nèi)容建設(shè)。網(wǎng)站優(yōu)化分為站內(nèi)優(yōu)化和站外優(yōu)化。網(wǎng)站內(nèi)部?jī)?yōu)化，首先設(shè)置好你的網(wǎng)站建站系統(tǒng)SEO相關(guān)功能。接下來(lái)需要長(zhǎng)期持續(xù)更新網(wǎng)站內(nèi)容，包括產(chǎn)品信息、公司新聞這2大板塊。首先產(chǎn)品信息要詳細(xì)，全方位多角度地展示，要有邏輯。內(nèi)容通常包括產(chǎn)品參數(shù)、產(chǎn)品概述、產(chǎn)品特點(diǎn)、產(chǎn)品優(yōu)勢(shì)、產(chǎn)品功能、客戶評(píng)價(jià)等，最后再配以精美的產(chǎn)品圖片。其次是企業(yè)新聞。企業(yè)新聞發(fā)布是保持網(wǎng)站更新，吸引蜘蛛的非常重要的渠道，所以經(jīng)常保持網(wǎng)站企業(yè)新聞的更新是非常有必要的，盡量避免出現(xiàn)網(wǎng)站新聞長(zhǎng)時(shí)間不更新、為了優(yōu)化而添加的毫無(wú)價(jià)值的新聞的狀況。關(guān)于新聞內(nèi)容可以從企業(yè)舉辦的活動(dòng)（包括旅游、聚餐、培訓(xùn)、業(yè)余活動(dòng)等）、企業(yè)產(chǎn)品更新和升級(jí)、企業(yè)外部活動(dòng)等角度去發(fā)掘。
網(wǎng)站外鏈建設(shè)。站外優(yōu)化是在其他同行的網(wǎng)站或者比較權(quán)威有知名度的網(wǎng)站上留下自己網(wǎng)站的鏈接。不建議新站上線就離開(kāi)發(fā)布大量外鏈資源，容易被搜索引擎認(rèn)為是惡意優(yōu)化。做網(wǎng)站外鏈時(shí)，需要循序漸進(jìn)。免費(fèi)的外鏈建設(shè)渠道有：百度知道、百度文庫(kù)、博客、相關(guān)論壇、自媒體(微博等)、友情鏈接。企業(yè)站的權(quán)重通常都不高，因此找友情鏈接時(shí)不用太苛刻，只要有收錄、有排名、pr、權(quán)重相差不大，就可以互換友鏈。保持一定的節(jié)奏、頻率，比如一周換兩三個(gè)，堅(jiān)持一兩個(gè)月就能有不錯(cuò)的效果。友鏈的效果要比普通的外鏈好很多，貴在堅(jiān)持。當(dāng)排名有起色后，這個(gè)時(shí)候就要放慢友鏈增加頻率，提高友鏈的質(zhì)量。另外，還有通過(guò)收費(fèi)軟文發(fā)外鏈，高權(quán)重平臺(tái)投放高質(zhì)量外鏈。
